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Frequently asked questions
SEO stands for search engine optimization. SEO is an industry that was created out of necessity, and was really made popular as a result of Google’s search engine although people were doing SEO long before Google. In this context a search engine can mean anything from Google, Yahoo, Bing or even other search engines such as Amazon search or even Facebook search. The majority of the time the search engine we refer to is Google.
The definition of optimization is “an act, process, or methodology of making something as fully perfect, functional, or effective as possible.” Within the SEO context, that is exactly what happens, we try to make your website as perfect and functional as possible.
In general, most people will “Google” a question they have and choose one of the top listings, or maybe go to the second page.The goal of SEO is to help your website rank on the first page of Google for those keywords or keyphrases so that customers will find your website before your competitors.
To keep things really simple, SEO is the process of optimizing a website so that search engines will aptly categorize and score your website and place it well within the rankings. When you first start doing SEO, you might be ranked on the 15th or 8th page of Google. After doing SEO for a period of time, you’ll start to see your website move closer and closer to page 1 for a number of keywords.
Keep in mind, most of your competitors also have hired SEO companies or may even have someone within their company dedicated to doing this so not only are you up against Google, you are up against your competitors as well.
By doing SEO, it will not guarantee that you will rank on Google but it will greatly increase your odds of doing so.
There are two main aspects of SEO: on-page SEO and off-page SEO.
On-page SEO is the practice of optimizing elements on your website for search engines. This includes but isn’t limited to content on your websites, images on your website, blogs, and HTML. On-page SEO encompasses many different disciplines such as website speed, blogging, content, user experience and so much more. Any area of your website that Google “sees” is subject to on-page optimization.
Off-page SEO is the practice of optimizing elements off of your website for search engines. Probably the biggest example of off-page SEO are backlinks, however there are lots of other elements such as social media, external blogs and many other factors that might come into play.
When we “do” SEO on a website, we simply improve the on-page and off-page factors of your website so that Google will see your website in a more favorable position.